Sportsbook Campaigns Planning Executive

Sportsbook Campaigns Planning Executive

Department: Performance Marketing
Reports To: Marketing Campaigns Planning Manager

Role Purpose

BOYLE Sports is seeking a talented Sportsbook Campaigns Planning Executive to support the planning and delivery of high-impact Performance Marketing campaigns. The successful candidate will bring strong sports betting sector knowledge and play a key role in shaping engaging campaigns aligned with promotional, product and commercial priorities.

The successful candidate will have proven betting-industry experience, a strong understanding of the sporting calendar, and the ability to translate commercial, promotional and product priorities into clear, integrated campaign plans.

Working cross-functionally with Performance Marketing, Design and Trading, they will help ensure campaigns are timely, relevant and well-executed, supporting customer acquisition objectives.

Key Responsibilities

• Support the planning, coordination and execution of Sportsbook marketing campaigns aligned with commercial objectives.

• Maintain the promotional calendar, ensuring alignment with key sporting events, competitions and product launches.

• Collaborate with PPC, SEO, Affiliates, Social Media, Trading, Product and Design teams.

• Coordinate campaign delivery from briefing through launch, ensuring deadlines, quality standards and consistency.

• Prepare campaign briefs, promotional requirements and supporting materials for relevant stakeholders.

• Monitor campaign progress, identifying operational dependencies, potential delays and execution risks.

• Monitor competitor activity, market trends and promotional opportunities across UK and Irish markets.

• Contribute innovative campaign ideas and improvements to planning processes.

• Maintain accurate campaign documentation, reporting and performance trackers.

• Track campaign performance, supporting optimisation of acquisition, engagement and conversion.

• Identify areas for improvement to optimize outcomes

Experience / Qualifications Required

• 2+ years’ Sportsbook campaigns experience.

• Good understanding of the wider Digital Marketing ecosystem.

• Excellent communicator with strong commercial judgement.

• Advanced proficiency in Excel, MS Office and Google Analytics.

Company:

BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio. Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest and most successful independently-owned bookmaker and has over 390 shops across Ireland and the UK. Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar. BOYLE Sports offers a world class betting and gaming experience with a ‘Customer First’ approach, committed to bringing customers closer to the action. Its mission is boosted by a rich sponsorship portfolio – the company is a proud principal sponsor of West Ham United Football Club and it stays at the heart of the action all year round by backing some of sport’s most prestigious events, including the Irish Grand National, the Irish Greyhound Derby and the World Grand Prix of Darts.