CVM Manager

CVM Manager

Type: Permanent

Your next move

If you believe the best work happens when people work well together, you’ll have the opportunity to do exactly that here. We’re looking for people who build strong relationships, value different perspectives and help those around them succeed. In this role, you’ll bring those qualities to our Sky Bet Commercial team where you’ll be an integral part of the future of the team, leading strategic cross-sell and upsell initiatives across the sportsbook to maximize customer lifetime value.

What you'll take

• Develop and execute targeted CVM programmes. Design strategic and tactical cross-sell/upsell campaigns that build 1:1 customer relationships through personalized engagement across their lifecycle

• Identify high-impact growth opportunities using data insights and AI models to maximize sustainable, long-term value

• Ensure all initiatives align with company strategy while maintaining strong emphasis on customer trust and responsible practices

• Collaborate with CVM and Bet teams to run experiments, share insights, and continuously optimize campaign effectiveness

• Own responsibility for driving growth across the sportsbook's product portfolio and customer base through proactive and reactive initiatives.

What you'll bring

• Strong background in CVM, Commercial Marketing, or Analytics with customer lifecycle strategy development and management experience. Sportsbook or AI implementation experience desired but not essential
• Strong data-driven mindset with ability to interpret complex datasets, work with data science teams on AI model development, and challenge data to extract actionable insights

• Deep understanding of customer journeys, transactional and behaviours, and lifecycle optimization to drive incremental value

• Proven ability to make informed decisions, identify growth opportunities, and balance customer value with business impact

• Skilled collaborator who builds strong cross-functional relationships.

What you'll get

We are a flexible employer; whether you have personal commitments or a hobby that brings you joy, we want you to bring your best self to work. We also like to share our success; after all you make it happen. Our Benefits package includes;

• Self-Development fund

• Wellbeing fund

• Enhanced pension scheme

• Private Medical Insurance

• Discretionary annual performance bonus

• Paid volunteering time per year

• Enhanced parental leave

Flutter Entertainment ("Flutter") is committed to creating an inclusive and accessible recruitment process, ensuring every candidate can participate fully and fairly. We welcome requests for adjustments at any stage of the hiring journey and throughout employment.

If we are unable to meet a requested adjustment, we will work with you to explore suitable alternatives and ensure a fair and supportive process. Our goal is to enable all individuals to thrive, removing barriers so they can reach their full potential.

Sky Bet

We’re the UK’s #1 betting app. We’ve also sponsored the EFL for over a decade, championed responsible gaming, and provided unrivalled sporting coverage, insights, and commentary for fans. We’re always working to enhance fans’ enjoyment of sport, making the experience even better whether they’re at the event or at home: it’s what we love to do.

As part of the UK & Ireland region of Flutter – Sky Bet is included in a collection of big-hitting entertainment brands such as Paddy Power, Poker Stars, Sky Gaming and tombola.

Ready to raise the game?