Head of CVM

Head of CVM

Type: Permanent

Your next move

If you care about doing great work and seeing the difference it makes, this could be your next move. We’re looking for people who take ownership, set high standards and are always looking for ways to make things better. This is your opportunity to make an impact in our Sky Bet Commercial team where you’ll play a pivotal role in optimising customer value and improving our overall business growth.

What you'll take

• Improving the value of the customer base (including the design, execution and monitoring phases) by leading encouraging journeys, driving upsell and cross-sell initiatives, exciting loyalty (including management of the existing loyalty club), reducing churn and inactivity

• Define personalisation strategy and approach, with a focus on messaging, channel and generosity

• Provide a centralised view of customer value management plans, ensuring this ties back to the business and marketing strategy

• Engage with internal teams to drive customer base management improvements

• Lead a high-performing team to deliver sophisticated, data-driven customer management that transforms engagement into business growth

• Leverage customer data platforms and emerging tech to inform strategic decisions and stay ahead of industry trends.

What you'll bring

• Proven experience in CVM, nurturing, churn management, and driving upsell/cross-sell in a mass market consumer business

• Strong analytical and problem-solving skills, with expertise in customer segmentation, data analysis, and modelling techniques. Experience implementing and leveraging customer data platforms and advanced analytics

• Demonstrated ability to lead and motivate a team, fostering a high-performing inclusive culture

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders

• Keen understanding of business operations and critical thinking skills, translating insights into actionable suggestions.

What you'll get

We are a flexible employer; whether you have personal commitments or a hobby that brings you joy, we want you to bring your best self to work. We also like to share our success; after all you make it happen. Our Benefits package includes;

• Self-Development fund

• Wellbeing fund

• Enhanced pension scheme

• Private Medical Insurance

• Discretionary annual performance bonus

• Paid volunteering time per year

• Enhanced parental leave

Flutter Entertainment ("Flutter") is committed to creating an inclusive and accessible recruitment process, ensuring every candidate can participate fully and fairly. We welcome requests for adjustments at any stage of the hiring journey and throughout employment.

If we are unable to meet a requested adjustment, we will work with you to explore suitable alternatives and ensure a fair and supportive process. Our goal is to enable all individuals to thrive, removing barriers so they can reach their full potential.

Sky Bet

We’re the UK’s #1 betting app. We’ve also sponsored the EFL for over a decade, championed responsible gaming, and provided unrivalled sporting coverage, insights, and commentary for fans. We’re always working to enhance fans’ enjoyment of sport, making the experience even better whether they’re at the event or at home: it’s what we love to do.

As part of the UK & Ireland region of Flutter – Sky Bet is included in a collection of big-hitting entertainment brands such as Paddy Power, Poker Stars, Sky Gaming and tombola.

Ready to raise the game?